JAPW x Hair Corner

OWN YOUR COLOUR UNIVERSE
Craftsmanship Spirit
Eco-Friendly Concept
Fashion Innovation Flagship Store at K11 Musea

Across the world, many skilled artisans create life and wealth with their hands. However, with globalization and industrialization, the value of handmade crafts has slowly faded. The craftsmanship that carries their generational culture and talent has also dimmed. To pay tribute to various professionals who embody the spirit of craftsmanship—not just in beauty and handicrafts but also chefs, mixologists, DJs, and more—the new brand JPAW has been born under HAIR CORNER.

About "JPAW"

HAIR CORNER has a history of over 35 years and is a cornerstone of the hairdressing industry in Hong Kong. The JPAW store at K11 Musea centers around the themes of "craftsmanship" and a new "eco-friendly ESG" concept, working with global environmental organizations to ensure that everything, from paint to towels and hair products, is in line with sustainable development trends.

We are honored to announce that JPAW is created by world-renowned comic artist and creative director Pat Lee, known for his impressive portfolio, which includes works for MARVEL and DC, such as BATMAN, SUPERMAN, IRONMAN, X-MEN, FANTASTIC FOUR, WOLVERINE, and SPIDERMAN.

His original North American TRANSFORMERS comic series ranked as the best-selling comic for six consecutive months. He is internationally recognized for blending animation influences into North American comics. He also contributed to the SUPERMAN movie produced by Warner Bros. and designed IRONMAN for MARVEL.

Pat has even topped the legendary WIZARD MAGAZINE's list of the top ten hottest artists! He chose a rabbit as the IP theme because it symbolizes "good luck," "positivity," "cleverness," "inspiration," and is full of vitality and love—creating a comic character that embodies happiness and fortune, which makes JPAW the perfect representation.

JPAW is known for its unparalleled technical team, composed of top hairstylists in Hong Kong, focusing on the development of original hairstyles. They constantly explore new realms of fashion, committed to providing the best hairdressing services. With its creative concept and the artistic vision of JPAW's original comic artist Pat Lee, it has become a must-visit location in Tsim Sha Tsui. Hair Corner invites you to an immersive, transformative, and creatively enriched hair journey.

When discussing the combination of the JPAW rabbit IP image with trendy toy stores, it creates a scene full of creativity and charm. This combination is not just a simple visual style pairing; it is a fusion of culture and art, bringing customers a fresh aesthetic experience and social space. The JPAW at K11 Musea uniquely combines hairdressing, trendy toys, and eco-friendliness, making it a global first.

Eco-Friendly Concept at K11 Musea

The ceiling of JPAW uses Graphenstone's natural mineral paint from Spain, based on lime paint, enhanced with graphene technology that absorbs CO2 and improves indoor air quality. Graphenstone's lime paint contains no harmful substances and has received multiple global green certifications. Every 15 liters of this eco-friendly paint can absorb over 10 liters of CO2, equivalent to the absorption of a 250-kilogram adult tree. JPAW collaborates with Graphenstone to create a pioneering eco-friendly salon concept, advocating for "green communities and eco-friendly living," using the most natural materials to create a healthy environment, reduce carbon emissions, and promote sustainable development. Additionally, JPAW will closely work with the Swiss company #tide to produce its own products, incorporating #tide technology and materials.

Immersive Experience with Glasses-Free 3D Screens

JPAW collaborates with Hong Kong Yuan Yuan Technology Ltd. (Web3.0 Technology Ltd.) to introduce a new "glasses-free 3D" screen technology that allows 3D visuals to be recognized by the naked eye without the need for headsets or glasses. This technology combines AR (augmented reality), VR (virtual reality), and MR (mixed reality), serving as an entry point into the immersive metaverse, offering a new visual sensory experience for indoor spaces like shopping malls and encouraging spontaneous customer engagement.

Color Master Team

Our hairstylist team is renowned for their exceptional hair dyeing skills and deep understanding of color. They not only possess years of industry experience but also continuously upgrade their skills to master the latest dyeing techniques and trends. These hairstylists are passionate about exploring the infinite possibilities of color, from classic solid dyes to innovative gradients and highlights, with each creation showcasing their pursuit of beauty and keen insight into customer needs.

Their professionalism is reflected not only in their technical skills but also in their excellent communication with clients. Each hairstylist tailors the most suitable dyeing plan based on the client's skin tone, hair type, and personal style, ensuring that every client has a unique and stunning hair color. The enthusiasm and creativity of this team set them apart in the industry, making them experts in hair coloring in the eyes of their clients.

To become a "craftsman" in the industry, one must possess dedication and perseverance. Every action of a hairstylist is a delicate balance of skill. They practice daily to refine their techniques, embodying the craftsmanship spirit. The birth of JPAW reflects our commitment to this spirit and belief, continually striving for innovation.

JPAW  HAIR SALON ( COLOUR UNIVERSE )

Store Address: Shop B201, B2 Level, K11 Musea, 18 Salisbury Road, Tsim Sha Tsui
Reservation Phone: 2116 4864

Instagram Links:

https://www.instagram.com/jpawsalon.hk/

https://www.instagram.com/haircorner_official/

Media Inquiries:

Mr. Zac Lam 2507 2268 / 9866 8439 zac@hair-corner.com
Ms. Elaine Chan 28694333 / 68716882 elainechan@hair-corner.com